What Is SEO? Learn the Basics of Search Engine Optimization

SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results. In these cases, organic results are often pushed further down the page. SEM allows you to capture traffic from the high-visibility paid spots while also working to rank for more specific, less competitive variations of the keyword. In simple terms, when you search for something online, search engines sift through their index to find relevant pages. They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP.

What is SEO?

In this process, you choose the primary and secondary keywords around which you build meta tags and content. The tutorial is for intermediate-level aspirants who wish to learn more and stay abreast with SEO tools. The SEO tutorial is versatile enough for aspiring digital marketing managers, SEO Anomaly e-commerce entrepreneurs, and even interns who need to advance their expertise on SEO and website ranking. Anyone who works in the digital marketing domain, be it the backend developer, content writer, editor, content coordinator, UI/ UX designer, can benefit from this concise SEO tutorial.

Content Quality & Relevance

So, if you’re looking for inspiration for an affiliate website, this is one to check out. What makes Secret so cool is how great the web design is, that they have a premium membership program, and that they are able to compete with similar keywords to that of G2. For example, if I start searching “roofing companies…” near me comes up. And if I search for it, we can see all the options that are local to me (New York City). This has allowed G2 to create such a profitable media business through their own software product and ads/partnership network that they hit $100M+ in revenue back in 2024. The Cut is a media company owned by Vox Media — the parent company of the New York magazine.

SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high-quality content to get you to the top of search engine results pages. There could be several reasons why your website doesn’t rank high on organic search results. Start learning the SEO tutorial now and get introduced to the world of SEO with a beginner’s guide to SEO and its ecosystem.

• Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025.
• On the other hand, most large marketing agencies will use Ahrefs.
• For this, Google needs to be able to access the same resources as the user’s browser.
• Some other strategies to consider are promoting UGC across multiple channels, like email and social media, and engaging with and responding to UGC.

The screenshot tab in the tool provides a snapshot of how the page was rendered, but it only shows above the fold. An excellent tip to see the fully rendered page is copying and pasting the HTML into an HTML testing tool. This helps you see what Google could crawl and can therefore help highlight any issues with crawling. To check a page, enter the URL into the search box at the top of the page. Clicking through on any error types will take you to some examples of the URLs that encountered the error.