Website SEO: A beginners guide to ranking on Google

And some web pages get featured in special displays like “featured snippets” and “People Also Ask” questions. Remember, Rome wasn’t built in a day, and neither is a top-ranking website. Continuously monitor your website’s performance and adapt to the ever-evolving landscape of SEO. Stay up-to-date with the latest trends and algorithm changes to maintain your competitive edge.

Are You Searching for The Best SEO- Marketing Agency?

51% of smartphone users have discovered a new brand through mobile phone searches. Mobile optimization not only improves user experience but also helps with ranking. After Google introduced the mobile-first index, it has become essential to pass the mobile-friendly test. Once you’ve heard back from a few places, you’ll be able to start creating content and publishing it on their website. This can have a twofold benefit, first, you’ll be building valuable inbound links from high-quality sites. Secondly, you may also drive traffic from those websites to your page.

Domain authority refers to how well-received your website is overall, and page authority concerns individual web pages. The more people sharing your website and content, finding it relevant to its subject matter and industry, the higher your domain and page authority. To create relevant content, consider what information a searcher might be looking for and make sure your page provides that information. Research the topic and find other terms and topics to supplement your content. That way, you can answer more questions in one place and keep viewers from bouncing to another page to find more information. Google aims to return the content you need in the first page of results, meaning the SERP should show the most high-quality, relevant sites.

Other Ways To Improve Your SEO

• Before you can start optimizing for Google Maps, you need to create or claim your GBP.
• Engaging with your audience on social media is crucial for improving your Google ranking.
• There may be subtopics they’re looking for and expecting you to cover.
• Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool — not to mention the money you save in comparison to paying an SEO agency.

It also helps to show to others that you’re knowledgeable about your niche. What’s more, if you get authoritative websites to link back to your website, it can boost your domain authority (DA) score. All in all, backlinks are critical to help prove to Google your expertise, authoritativeness, and trustworthiness which in return will boost your ranking. Not only should you audit your brand and content regularly, but it’s also key that you monitor your SEO results. While it won’t improve your SEO directly (Google won’t know about this step), if you don’t know how much organic traffic you’re getting, what’s the point? This also helps you to double-check that you are, in fact, ranking for all the keywords that you’re targeting.

For more help on this, check out our post on Schema markup to see which ones might be most helpful for you. Your SEO title, or meta title, is the title that appears on the actual SERP. And similar to headings, Google doesn’t give you a whole lot of room for creativity. More often than not, a title similar to what’s already ranking on page one is the way to go. Almost everyone wants to understand how to rank higher on Google.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business SEO Anomaly membership in the U.S. CO— aims to bring you inspiration from leading respected experts.